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Privacy Policy

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MARKETING RECIPES AUSTRALIA
ABN: 92 520 228 683
 

1. INTRODUCTION

Welcome to Marketing Recipes Australia ("we," "our," or "us"). We are committed to protecting your privacy and handling your personal information in accordance with Australian Privacy Principles and applicable privacy laws. This privacy policy explains how we collect, use, disclose, and safeguard your information when you:

  • Visit our website

  • Use our digital marketing services including:

    • Web design and development

    • Email marketing campaigns

    • Social media management

    • Video marketing and production

    • Google Ads management

    • Social media advertising (Facebook, Instagram, LinkedIn, etc.)

    • AdRoll retargeting campaigns

    • Search Engine Optimization (SEO)

    • Analytics and reporting services

By using our services or website, you consent to the collection and use of information in accordance with this policy.

 

2. INFORMATION WE COLLECT

2.1 Personal Information You Provide

We may collect personal information that you voluntarily provide, including:

  • Contact Information: Name, email address, phone number, postal address

  • Business Information: Company name, industry, position/title, business requirements

  • Account Information: Username, password, account preferences

  • Payment Information: Billing address, payment method details, transaction history

  • Project Information: Brief details, creative requirements, deadlines, budget information

  • Communication Records: Emails, phone calls, meeting notes, support tickets

  • Marketing Preferences: Subscription preferences, communication consent

2.2 Information Collected Automatically

When you visit our website or use our services, we automatically collect:

  • Device Information: IP address, browser type, operating system, device identifiers

  • Usage Data: Pages visited, time spent on site, click-through rates, referral sources

  • Location Data: General geographic location based on IP address

  • Cookies and Tracking Data: See our Cookie Policy below

2.3 Information from Third-Party Sources

We may receive information about you from:

  • Social Media Platforms: When you interact with our social media pages or advertising

  • Analytics Providers: Google Analytics, Facebook Pixel, AdRoll tracking

  • Business Partners: Referral partners, suppliers, subcontractors

  • Public Sources: Business directories, professional networks, publicly available information

 

3. HOW WE USE YOUR INFORMATION

We use your information for the following purposes:

3.1 Service Delivery

  • Providing and managing our digital marketing services

  • Creating and managing advertising campaigns (Google Ads, Social Ads, AdRoll)

  • Developing websites, landing pages, and digital content

  • Managing email marketing campaigns and social media accounts

  • Producing video content and marketing materials

  • Providing analytics and performance reporting

3.2 Business Operations

  • Processing payments and managing billing

  • Communicating about projects, services, and account matters

  • Providing customer support and technical assistance

  • Improving our services and developing new offerings

  • Conducting market research and analytics

3.3 Marketing and Communications

  • Sending promotional materials and service updates (with consent)

  • Personalizing marketing communications

  • Managing newsletter subscriptions

  • Conducting customer satisfaction surveys

3.4 Legal and Compliance

  • Complying with legal obligations and regulatory requirements

  • Protecting against fraud, unauthorized access, and security threats

  • Enforcing our terms of service and other agreements

  • Resolving disputes and legal matters

 

4. INFORMATION SHARING AND DISCLOSURE

4.1 Service Providers and Partners

We may share your information with:

  • Technology Providers: Google, Facebook, AdRoll, email service providers, web hosting services

  • Payment Processors: For secure payment processing

  • Analytics Providers: For website and campaign performance analysis

  • Professional Services: Lawyers, accountants, consultants (under confidentiality agreements)

  • Subcontractors: Video production crews, designers, copywriters (under confidentiality agreements)

4.2 Advertising and Marketing Platforms

For our digital marketing services, we may share data with:

  • Google Ads: For search and display advertising campaigns

  • Facebook/Instagram: For social media advertising and retargeting

  • AdRoll: For cross-platform retargeting campaigns

  • LinkedIn: For professional advertising campaigns

  • Other Ad Networks: As required for specific campaign objectives

4.3 Legal Requirements

We may disclose your information when required by:

  • Court orders, subpoenas, or legal processes

  • Government agencies or regulatory authorities

  • Law enforcement investigations

  • Protection of our rights, property, or safety

  • Emergency situations involving public safety

4.4 Business Transfers

In the event of a merger, acquisition, or sale of assets, your information may be transferred to the acquiring entity, subject to the same privacy protections.

 

5. CROSS-BORDER DATA TRANSFERS

Your information may be transferred to and processed in countries outside Australia, including:

  • United States: For services provided by Google, Facebook, AdRoll, and other US-based platforms

  • Other Countries: Where our service providers or partners are located

We ensure appropriate safeguards are in place for international transfers, including:

  • Contractual protections with service providers

  • Compliance with Australian Privacy Principles

  • Adequate security measures during transfer and storage

 

6. COOKIE POLICY

6.1 Types of Cookies We Use

  • Essential Cookies: Required for website functionality and security

  • Analytics Cookies: Google Analytics, Facebook Pixel, AdRoll tracking pixels

  • Marketing Cookies: For retargeting campaigns and personalized advertising

  • Preference Cookies: To remember your settings and preferences

6.2 Third-Party Cookies

Our website uses cookies from:

  • Google: Analytics, Ads, remarketing

  • Facebook: Pixel tracking, audience building

  • AdRoll: Cross-platform retargeting

  • Other platforms: As required for specific campaigns

6.3 Cookie Control

You can control cookies through:

  • Browser settings and preferences

  • Opt-out tools: Network Advertising Initiative

  • Platform-specific opt-outs: Google, Facebook

 

7. DATA SECURITY

We implement comprehensive security measures including:

7.1 Technical Safeguards

  • SSL encryption for data transmission

  • Secure servers with firewalls and intrusion detection

  • Regular security updates and patches

  • Access controls and authentication systems

  • Secure backup and disaster recovery procedures

7.2 Administrative Safeguards

  • Staff training on privacy and security procedures

  • Limited access to personal information on a need-to-know basis

  • Regular security audits and assessments

  • Incident response and breach notification procedures

  • Vendor security assessments and agreements

7.3 Physical Safeguards

  • Secure office premises with access controls

  • Locked storage for physical documents

  • Secure disposal of confidential information

 

8. YOUR RIGHTS AND CHOICES

Under Australian privacy law, you have the right to:

8.1 Access and Correction

  • Request access to your personal information

  • Request correction of inaccurate or incomplete information

  • Receive information about how your data is being used

8.2 Marketing Communications

  • Opt-out of marketing emails and communications

  • Update your communication preferences

  • Unsubscribe from newsletters and promotional content

8.3 Data Portability and Deletion

  • Request a copy of your data in a portable format

  • Request deletion of your personal information (subject to legal requirements)

  • Withdraw consent for data processing where applicable

8.4 Complaints Process

  • Lodge complaints about our privacy practices

  • Contact the Australian Privacy Commissioner if unsatisfied with our response

 

9. DATA RETENTION

We retain personal information for:

9.1 Active Services

  • For the duration of our service relationship

  • As long as your account remains active

  • While we provide ongoing services or support

9.2 Legal Requirements

  • 7 years for financial and tax records

  • As required by Australian business record-keeping laws

  • Until resolution of any legal disputes or claims

9.3 Marketing Data

  • Until you opt-out of marketing communications

  • For analytical purposes as permitted by law

  • In accordance with platform-specific retention policies

 

10. CHILDREN'S PRIVACY

Our services are not intended for individuals under 18 years of age. We do not knowingly collect personal information from children. If you believe we have collected information from a child, please contact us immediately.

 

11. THIRD-PARTY WEBSITES AND SERVICES

Our website and services may contain links to third-party websites or integrate with third-party services. We are not responsible for the privacy practices of these external sites. Please review their privacy policies before providing any information.

 

12. CHANGES TO THIS PRIVACY POLICY

We may update this privacy policy periodically to reflect:

  • Changes in our services or business practices

  • New legal requirements or regulations

  • Improvements in our privacy and security practices

We will notify you of material changes by:

  • Posting updates on our website

  • Sending email notifications to registered users

  • Updating the "Last Updated" date at the top of this policy

 

13. CONTACT INFORMATION

13.1 Privacy Inquiries

For questions about this privacy policy or our privacy practices:

Marketing Recipes Australia
ABN: 92 520 228 683

Email: admin@marketingrecipes.com.au
Phone: 0438 366 910
Address: PO Box 1757 Bairnsdale VIC 3875

13.2 Data Protection Officer

For formal privacy complaints or data protection matters:

Email: admin@marketingrecipes.com.au
Phone: 0438 366 910

13.3 External Complaints

If you are not satisfied with our response to your privacy complaint, you may contact:

Office of the Australian Information Commissioner (OAIC)
Website: www.oaic.gov.au
Phone: 1300 363 992
Email: enquiries@oaic.gov.au

 

14. SPECIFIC SERVICE PROVISIONS

14.1 Google Ads Services

When we manage Google Ads campaigns:

  • We create and manage Google Ads accounts on your behalf

  • Google's privacy policy and terms apply to data collected through their platform

  • Conversion tracking and remarketing pixels may be installed

  • Campaign performance data is shared between us and Google

14.2 Social Media Advertising

For Facebook, Instagram, LinkedIn, and other social advertising:

  • Platform pixels and tracking codes are implemented

  • Audience data is shared with platforms for targeting

  • Campaign performance metrics are collected and analysed

  • Platform-specific privacy policies apply to data collection

14.3 AdRoll Retargeting Services

When using AdRoll for retargeting campaigns:

  • AdRoll pixels track website visitors

  • Anonymous visitor data is collected for campaign targeting

  • Cross-device tracking may be employed

  • AdRoll's privacy policy applies to their data collection practices

14.4 Email Marketing Services

For email marketing campaigns:

  • Email addresses are stored in secure marketing platforms

  • Open rates, click-through rates, and engagement metrics are tracked

  • Subscriber preferences and segmentation data is maintained

  • Unsubscribe requests are processed immediately

14.5 Video Production Services

For video marketing and production:

  • Project briefings and creative materials are securely stored

  • Footage and production files are retained for project completion

  • Client approval and revision history is documented

  • Final deliverables may be used in our portfolio (with consent)

 

15. COMPLIANCE STATEMENTS

This privacy policy complies with:

  • Privacy Act 1988 (Cth) and Australian Privacy Principles

  • Australian Consumer Law requirements

  • Spam Act 2003 (Cth) for electronic communications

  • Relevant state and territory privacy legislation

  • Industry codes of practice where applicable

 

16. DEFINITIONS

Personal Information: Information or opinion about an identified individual or an individual who is reasonably identifiable

Sensitive Information: Personal information about racial or ethnic origin, political membership, religious or philosophical beliefs, trade union membership, health, genetic or biometric information, sexual orientation, or criminal records

De-identified Information: Information that has been processed to remove personal identifiers

Australian Privacy Principles (APPs): The privacy standards set out in Schedule 1 of the Privacy Act 1988 (Cth)

 

This privacy policy was last updated 2025 and is effective immediately.

 

Marketing Recipes Australia
ABN: 92 520 228 683

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